Critical Event Invitation Elements

Posted:  November 10th, 2009 by:  admin comments:  0

We’ve seen many events flop from the moment they hit the market. Many times failure comes from the event’s invitation. Your event invitation is the prospect’s first impression and you don’t want that impression to be – DELETE ME.

We cover a number of event best practices in this blog. We discuss design and copy. We make recommendations on what elements to include in your messaging. We discuss design rules and options. Today let’s go back to the basics.

Here is a list of elements every invitation should include. If you run a lot of events, you might want to print off this checklist to avoid missing important pieces in the future.

  1. View online option
  2. Forward to a friend link
  3. Unsubscribe option
  4. Name of host individual or organization
  5. Header image
  6. Headline
  7. Sub-headline
  8. Personalization tag (Dear recipient name,)
  9. Body copy (with reasons to attend)
  10. Call to action
  11. Register button
  12. Save the Date calender file (to save locally to recipient’s calendar)
  13. For businesses, host’s logo
  14. Event details (date & location)
  15. Agenda breakdown
  16. Contact information (email and/or phone number)
  17. Reference information (so those answering the phone have relevant event information)
  18. Legal copy (privacy statement is a must)

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