How To Match Content With Audience

Posted:  August 27th, 2009 by:  admin comments:  0

We’re constantly harping about how events must be content-focused to be successful.  But once you have content that’s informative and specific, how do you choose your audience?

One way to get into the mindset of your ideal prospect is to understand the bigger picture positioning of your event content.  In a traditional hierarchical business, capable individuals, middle management and executives all have their pecking order in the corporate pyramid.

To get an idea of who matches up with what content, consider the reverse pyramid.  Most senior executives will be concerned primarily with broad based strategies that affect the entire organization; middle management is concerned about departmental issues and products; while capable individuals look for tools specific to their jobs.

When planning an event, keep the reverse pyramid in mind so that you have an idea where in the corporate hierarchy your sales event will have the most appeal.


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