Do You Build Relationships or Are You Just Another Marketer?

Posted:  April 24th, 2009 by:  admin comments:  0

As you head out of the office this Friday, I would like to leave you with a marketing fundamental on which every marketer should meditate regularly.

Relationships are the cornerstone of business success.  If the job of marketers is to drive business, marketers should be master relationship builders.

Instead, most marketing teams are so caught up in an effort to create a new and innovative idea that they gloss right over what truly matters.

When it comes down to it, business is just about people selling to people. Even if you work in B2B marketing, you are simply selling to the people who make up your target business market.

The central importance of relationships is what makes event marketing so effective. In a world of social networking, it is easy to forget how important it is to interact with people face to face.

I challenge you to list three meaningful ways that you currently and regularly interact with your target audience. Then consider whether these methods drive business.

My guess is that you’ll find you spend too little time with potential customers and the time you do spend in this way is not driving measureable business.

You can’t fix an error of which you’re unaware, so really think about how you can build relationships to drive your business. Then, head back to work on Monday morning prepared to create a plan and improve the trajectory of your business.

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