Nobody Likes a Salesman

Posted:  May 26th, 2009 by:  admin comments:  0

Whether or not sales people are kind, likeable, and ready to help you solve your greatest problem with a product or service, consumers hear the word “sales” and they scatter with the hope of avoiding a face-to-face meeting. Why?

Sales professionals, by virtue of their very being and purpose, make individuals feel like prospects. As soon as you discover that the lady you’re talking with is a salesperson you become paranoid. How did she know I worked in IT? Has she tracked me down for a pitch? So, this whole conversation was a farce?

When you’re talking to a sales person all you can think of is the fact that you’re just another conquest. Your real needs and specific troubles will be given lip service but you’re left feeling one of two things. You’re either excited about buying into a “solution” to discover it’s the wrong one or you don’t know how to use it anyway; or, you’re reminded that you are alone and feel like no one or nothing can really help.

Events take the “sales call” feel and turn it on its head–at least good events do. Events are about community, discussion and real people. Day-to-day challenges are brought to light and you discover you’re not really alone. Events bring together similarly struggling people that have been sitting alone in their offices across town struggling over the same problem. You might discover that there’s a solution, that others have conquered this problem, survived and lived to tell.

If you’re staging your event to be a glorified sales pitch with some muffins and coffee for the unlucky attendees, you’re going to suffer the consequences in poor results. Even if you nurture a sale, getting a referral from the client may be unlikely.

Instead, if you have a real conversation with your prospect and offer them a community of like-minded and similarly challenged but resourceful colleagues, you can become a trusted partner and lose the unfortunate salesman persona. Even when you’re looking to buy, no one wants to work with a salesperson. Rather, more people will be responsive to (and more likely to buy from) a helpful and understanding advisor.


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